A well-designed obstetrics and gynecology website is the starting point, and the digital foundation for everything you will do to attract potential patients to your practice. It is imperative that the site have as modern and up-to-date a design that today’s technology will provide as it was proven in 2009 that “People make a snap, subconscious decision about what kind of company or organization you are the second the homepage loads.”
Great, now you’ve got a snappy up-to-date website, now what? If the website cannot be found through Google Search, then your practice will not be able to attract new patients in your area that are searching Google for an obstetrician and a gynecologist. For most obstetricians and gynecologists, referrals from satisfied patients are their top source of revenue. Statistically, the next highest source of revenue is from Google Search. Only the obstetrician and gynecologist in the top spot for the number one search term which is almost always, “obstetrician” or “gynecologist” and the name of your city or just simply, “obstetrician near me” and “gynecologist near me”, which relies heavily on local SEO, get the click throughs as 48% of people click on the first obstetrician and gynecologist in the organic search, with only 12% accessing the obstetrics and gynecology website in the 2nd position and a paltry 8% in the 3rd spot.
If you want your obstetrics and gynecology practice to rank higher in search results, it is essential to do SEO. Search Engine Optimization for obstetrics and gynecology is a specialty as the digital firm you work with MUST accurately access the local competition and be able to determine the ease or difficulty in ranking higher than them. After a thorough SEO audit, our team will know exactly what to do to beat your competitors and land your site on the top!
On Google, content is king, it always has been and always will be. You can read Google Webmaster best practices and see that two of the most important things that increase the ranking for your website are high-quality, well written content published consistently, and high domain authority (DA) backlinks.
In order to execute a proven SEO strategy for obstetrics and gynecology, you will need SEO-friendly content that applies perfectly to your practice. We know how important keywords are and make sure we hit all the targets we need, to make your content more relatable to your patients. We can help provide the right titles, captions, and alternative texts that pass the standard of Google guidelines.
To help you build your online presence, we can also generate backlinks from trusted websites. Google looks at the number of backlinks and the quality of these links to determine the importance of a website. A backlink is any hyperlink on a website that points back to your website. It is a form of citation and one of many metrics used by Google to measure the value of a page. Backlinks are sometimes referred to as incoming links, inbound links, inlinks, or inward links.
You have one second, (no kidding!) to make a great first impression online and the consumer makes a decision in three seconds whether to stay on your website or leave and go to a competitor. Social proof, your reviews, must be front and center as it is an instant trust builder. The more modern and up-to-date your website is, the higher the chance for you to establish credibility with your potential patients right away.
A well-designed website attracts and builds trust with your potential patients. It is crucial to create and design a professional and engaging website. It is 100% subconscious, but the more avant-garde and easier to navigate the website you provide to the public, the more they think how your practice is professional and easy to do business with.
Designing websites for obstetricians and gynecologists requires experience that only a dedicated team of knowledgeable writers, designers, SEO specialists, developers, project managers and customer service specialists can provide. A great website design is one that includes simple and beautiful images, is easy to navigate, informative, relatable, and also ranks high in Google and other search engines.
At Advanced Digital Medical Services, we design effective obstetrics and gynecology websites that will provide you more visitors and hence patients, while improving your website’s SEO helping to rank you higher on Google.
Designing a user-friendly website that is appealing to look at may be important, but developing it to be easy to maintain and navigate is just as important. Here at Advanced Digital Medical Services, we provide the best website development for obstetrics and gynecology clinics by making sure that every line of code is perfect to provide you with a flawless website.
When it comes to SEO, the speed of the page itself plays a major role in retaining a viewer. When your website is accessible and fast-loading, you have a better chance to rank higher on Google searches which will increase your click-through rates. We have professional programmers ready to help you reach higher rankings by optimizing every single page and post on your website to load fast.
The faster your website is, the more likely it is for your potential patients to stay and explore your website, which will lead to a good first impression and possible visit to your clinic.
You can be sure that security will never be an issue with your website because we utilize secure data collection portals to make sure that your patients’ information and personal data are protected after filling out the forms on your website. We develop affordable obstetricians and gynecologists websites that perform well, providing ROI to the obstetrics and gynecology practices we work with.
With a top-quality system and experienced professionals, we can deliver the best website design, website development, and SEO plan specific to the needs of your practice. Advanced Digital Medical Services can provide everything you will ever need for your obstetrics and gynecology website.