Your clinic’s website is more than just an online brochure. It has the potential to be so much more. Why not add content? Aside from making your clinic’s website less dull, it also fleshes out your practice and becomes a reliable source of information in your niche, which can boost your client list in the long run.
But what type of content should you put up on your website? And how do you create quality content? Learn about the different types of content you can use, the importance of quality content, and some tips for making them.
Types of Content for your Clinic’s Website
Quality content is important because it draws visitors to your website, engages with them, and helps convert them into clients. Various content types on your website will give you different avenues to attract clicks.
Here are some content marketing ideas you can choose from:
Videos
Video content is now the most viewed and shared content online. This trend is evident, considering YouTube is the second most popular search engine. It gets 3 billion searches per month and has 100 hours worth of video content uploaded each minute.
Most marketers also believe videos convert people more than any other medium. This makes sense since 64% of marketing budgets are moving toward video content production.
Video content is universally appealing, making it ideal for new or long-standing patients. It’s also more likely to be embedded, shared, and commented on. However, it’s best to keep them geared towards educating its viewers; remember, you’re answering their questions, not making a sales pitch.
FAQs and Checklists
FAQs and checklists may seem tedious, but they are essential, especially for people trying to decide if they want to choose you to be their healthcare provider.
You’ll need to add details about what you do, your clinic’s location and schedule, and insurance information. You can also answer questions about procedures.
FAQs and checklists also help reduce calls to your office asking about the same things. They also help patients decide in their own privacy and understand their situation before they speak with you.
Patient Testimonials and Reviews
Patient testimonials and reviews are excellent ideas for content marketing for health care professionals. Hearing first-hand accounts and recommendations from others is the best way to make potential patients more comfortable spending their time and money on your clinic’s services.
Health Assessments and Quizzes
People often want a fast and simple answer to their questions when they look something up online. A pain assessment or quiz is one that they can use to check their symptoms and get a professional opinion about the level of care they need. These assessments shouldn’t replace in-person consultations but can help informally introduce your clinic or practice.
These assessments or quizzes can prompt a conversation about your patient’s experience. You can also provide patients with a customized response to their results. You can add a message advising the user to call your clinic for a better evaluation if their quiz or assessment results in high pain levels. Visitors will be more inclined to use your assessment or quiz and contact your clinic.
Blog Posts
Blog posts are the gold standard in marketing your clinic and its website. It’s the central focus of content marketing, and most content types are in some way linked to blog posts.
You don’t need to make them too long. It’s best to write about the conditions you treat or answer any questions they may be embarrassed to ask. You can also ask your staff what your patients talk about or if they have any topic suggestions they would like to share.
Your blog posts are not about you; they should inform and invite readers to contact you or provide reliable information.
Infographics
Infographics are visual representations of data. They’re not just graphs or charts; they can also provide a narrative or theme that makes otherwise complex or boring data understandable.
You and other health care professionals have access to data and studies that the public isn’t privy to, and you understand them better than others. Making infographics that use relevant data to illustrate a point is a great service to your patients.
Infographics are also easier to share and helpful in explaining complex information, like health data, in this fast-paced digital world. They may not convert people into clients immediately, but they can establish expertise and trust.
Social Media
Everyone uses social media, and it’s an effective way of reaching and engaging with more people.
Healthcare professionals are cautious about social media, especially about HIPAA violations. Don’t worry; if you don’t post any private information and only post helpful information, you’re in the clear. Besides, many social media platforms offer tools that allow you to control how patients interact with you and prevent patients from making any private information public.
Make sure you’re on the right platform and don’t exceed your limits. Find what interests your patients, and help them live better lives. Always respond to messages and keep things manageable.
Quality Content Creation: Tips and Best Practices
Before you spend money on advertising and ads on social media to drive traffic to your site, here are some tips and best practices to remember to create quality content:
Educate your visitors.
Quality content helps its viewers learn. Give them basic information about the conditions you treat or the procedures you perform. However, don’t overwhelm them. Basic information is often enough to help them decide. Explain topics at the most basic level, then invite them to contact you if they have any questions.
Make your content personal.
People want to be assured they’ll be treated as humans, not just some mere number or case study. Your content should speak to them and address their concerns, preferences, and needs.
Keep things simple.
Visitors won’t ask for any explanation if your content is confusing; they’ll just move on. Prevent this by keeping your content simple and avoiding medical jargon and other technical terms. Test your content on regular people, like your family, to see if they understand it well.
Always show your contact information.
Make it easy for your visitors to contact you. Contact Us pages should contain a current phone number and your geographical location, and put these contact details at the top and bottom of your pages.
Stay updated on industry news and trends.
Always keep updated on the latest healthcare news and update your blog with relevant topics. Be a voice of reason and expertise in a world full of healthcare misinformation and healthcare scares.
Showcase your team.
Allow your website’s visitors to get to know your team members. Enjoy writing their bios, and include information about family and hobbies. Adding their degrees and experiences also helps people know they’re in good hands.
Key Takeaway
Content marketing for healthcare professionals is one way to boost your client base and help your clinic become one of your area’s leading healthcare providers. Top-tier content is important because it draws more clicks, increases your website’s credibility, and helps convert visitors to potential clients. You have different types of content to choose from, like blogs, social media posts, infographics, and patient testimonials.
Keep things simple and educate your visitors. Always show your clinic’s contact information on your page, and stay updated on industry news and trends. You can also showcase your team to help visitors know they’re in good hands.
Become the top health care provider in your area with us.
Our experts at Advanced Digital Medical Services provide services centered on content marketing for healthcare professionals. We create quality content and highly responsive and mobile-friendly websites that will help your clinic’s website rank higher on Google search results. Grow your client base with us today.
